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March Madness Ad Spend
For so many of us, March Madness is a yearly ritual: brackets, betting, beer and burgers. And now, the Final Four is just around the corner. I was curious how much money was spent on advertising during...
View ArticleThe Value of Incentives
Potty training. Parents with children who have gone through this process, are going through it or will be going through it: you have my sympathy. When you really think about it, the idea of using a...
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Is Boston Consumed by B2B?
If you’ve read our previous HUBgrown posts or if you’re following our tumblr page, you may have noticed a trend—much of the content thus far has focused on Boston’s B2B tech scene. That is in large...
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HUBgrown Q&A: Melanie Cohn, Dunkin’ Donuts
Managing social media for a major consumer brand while running a popular networking group and teaching evening classes would make most go-getters to feel overwhelmed. But Newton, MA-native Melanie...
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Epidemic Models and Your Brand’s Story
Think of the last influential brand story you came in contact with. Got one? Perfect. Need a little help? How about Dove’s Campaign for Real Beauty or the eccentric Old Spice Guy? Now keep those in...
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You’ve Cat to be Kitten Me: A Quick Lesson on Cats in the Media
I recently switched desks, moving to another section of the office. As I broke a sweat hauling a bookshelf, client folders, pictures and knick-knacks to my new space, I realized how much of my stuff is...
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B2B Success: Going Beyond What You Already Know
You’re constantly thinking about your potential customers. How old are they? Where do they live? What do they do? How much money do they make? What causes do they support? What are their pains, and...
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Technology & Disruption: 5 Rules of Engagement
Today, innovations in technologies like virtual reality and artificial intelligence are poised to disrupt a number industries – content marketing included. As unprecedented as it sounds, we’ve seen...
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Community Building 101: The Acid Test Every Message, Blog Post, Tweet and...
If you’re in business, you understand value. You ensure every action adds value to your business goals or bottom line. But do you evaluate your community-building initiatives as stringently? Why...
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Mower’s Partnership with MassRobotics Rings Gold and Silver Bell Awards
The Mower Boston team won both Gold and Silver Bells at the 50th Annual Publicity Club of New England Bell Ringer Awards. Presented by the Publicity Club of New England (now the PR Club), the region’s...
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